ICRA BUILDS MARKET SHARE AND SAVES LIVES
This past August, the Eastern District asked Keystone + Mountain + Lakes Regional Council (KMLRC) staff member Ricky Okraszewski to lead the charge to capture market share using the UBC’s Infection Control Risk Assessment (ICRA) Best Practices in Healthcare protocol. Ricky established a 6-month game plan to educate council staff on best practices for marketing ICRA and an action plan for developing new markets.
While developed for construction in hospital environments, ICRA also has applications in the pharmaceutical and food and beverage sectors. Since the UBC launched ICRA, it has been surprising to discover that while some facilities managers understand the need for safe construction practices, they had nothing in place to ensure the protection of patients or workers while undergoing site improvements.
ICRA is not just a training program or an organizing tool. It is a life-saving strategy that protects vulnerable patients from harmful toxins found in construction debris. It protects food and drug production chains from contaminants. It also protects the employees and workers on site from life-threatening viruses or pollutants.
Ricky has spent the last several years attending industry conferences and meeting directly with end users to share the benefits of this program. As a result, many facilities now require contractors to have some certification for working in potentially hazardous environments or in places where external contamination is a concern.
In addition to Ricky, the District asked each Regional Council to identify staff to participate in regular monthly calls to expand the use of ICRA. Today, 28 council representatives are collaborating to promote the program and create more job opportunities in new facilities. This effort has quickly established the UBC as the go-to organization for ICRA certification.